7 things to consider pitching your release to Silly McWiggles (not to land in her “bin” or “deleted” folder)
So you’ve been emailing music curators right, left and centre. And you hardly ever get a reply.
Been there, done that, got the T-shirt.
Every journo has their own quirks, which they rarely share publicly. But I’m here for you, you hard-working, ass-kicking, awesome tunes-spinning creative human being! ❤️
Here’s the tricky part, though. It’s just “me, myself, and I” running this blog. So, to be completely transparent, here are the Seven Wonders of Pitching I actually pay attention to.
If you follow them, your chances of scoring a feature on the Silly McWiggles blog, appearing on the ‘Silly Talks Music’ podcast or being interviewed for my Silly YouTube channel will automatically skyrocket to… well, maybe not a 100, but a solid 50%. And what you include in that pitch, might make up for the missing half.
I know I said seven, but you’ll want to hear this one as well. What kind of investment is it for you?
The price tag
As much as I’d love to run this blog out of the goodness of my heart, it has turned into my actual job. And work is normally remunerated. So, depending on what you want me to do with your pitch, keep these rates in mind, please.
💿 Inclusion in either the weekly #FoundYou segment on my FB page or #lyricsofthweek in the IG stories + inclusion in the Spotify playlist for either of those segments, like this blurb about indie folk artist Emily Lubitz – FREE
💿 💿 A news-style post on the blog based on your press release and resources, like this article about electronic artist Tatonic – AUD 40 (plus VAT and any other bank/admin charges if applicable)
💿 💿 💿 A comprehensive feature for the blog based on your press release and resources, and my input (i.e. a write-up of the chat with you, my review of your music, etc.), like this post about heavy metal band Battlesnake – AUD 75 (plus VAT and any other bank/admin charges if applicable).
💿 💿 💿 💿 An extended audio or video interview for my Silly Talks Music podcast or YouTube channel, like this episode with Gold Coast-based indie pop artist, bella amor – AUD 120 (plus VAT and any other bank/admin charges if applicable).
Any other format? Let’s talk about it.
The small print
➡️ Let’s get one thing straight – you paying me to feature your project on my channels means I’ll be objective. And that sometimes might involve constructive criticism. So please don’t expect an automatic pat you on your back for a job well done with praise only. But I won’t trash your release, either. If your pitch is not my thing or if I feel like I don’t have much to say about it, I probably won’t accept it in the first place.
➡️ If I do publish your pitch (no matter what format you choose), please share it on your channels and tag me in it. This is what collaboration is all about.
➡️ I’ll issue you an invoice for the service and request payment through official channels. Bear in mind I’m based in Europe.
➡️ I won’t just send you a dry, impersonal form to complete. If possible, I’ll chat to you or at least exchange emails/DMs. I know what it means to try and break through in the music business. So we might not be in the same boat, but we’re definitely in the same storm. I got you 😉
➡️ You have my word that I’ll always do my best to support you and your music.
Ready to make the move?
Feeling even more lost than before? Then let’s start from the beginning
If you’re a total newbie to this whole pitching thing and have no clue what you’ve just read through (like, “What the hell is an EPK?”), don’t sweat it. Everyone starts somewhere.
Let me give you a hand with your first steps in this tricky music PR world.
Connect with Silly McWiggles on other platforms:
Silly McWiggles blog & podcast 